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- 12+ Sales and Marketing Strategy Examples in PDF | MS Word
- How to Write a Marketing Plan: A Comprehensive Guide [w/ Templates]
- Go To Market Strategy Template
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12+ Sales and Marketing Strategy Examples in PDF | MS Word
Abraham Lincoln knew that preparation is everything. In this article, our marketing plan discussion will focus mostly on the digital marketing aspect, but the strategies and concepts can be expanded to encompass your entire marketing department.
Whatever the case, the steps you take today to create a functional and straight-forward marketing plan will lay the foundation for your year ahead, helping you to get results that are measurable and quantifiable. But before we dive in, make sure to download our Marketing Plan Templates so that you can follow along with your own document.
How to Structure Your Marketing Plan. First, here are the sections that should be in your marketing plan. List your Goals First While developing goals may not be the first step you actually take when forming your marketing plan, listing them first on your final marketing plan document sets the stage for everything to come. Explain Your Research Research will be the foundation of your marketing plan and should include:.
This phase includes:. In fact, even before you have implemented your strategy, you should be measuring to establish your baseline. What have you done in the past and what were the results? How can those strategies shift to improve ROI?
List Overarching Strategy and Tactical Plans Having tactical plans and calendars gives life to your ideas and strategies. Try focusing on 4 or 5 main tactics for the year and create execution plans around these tactics.
Keep in mind that your tactics may or may not be the same as your goals. If your goals are high-level i. No one can predict the future, which is why you need to remember that your marketing plan should be a living, working document.
Transparency is important when developing and finalizing the plan. By getting feedback from all departments and being clear on goals, your marketing plan is more likely to be of value and to be seen as a successful tool. A marketing plan left to collect dust is useless. A common mistake that many people make is starting on the tactical plan before they have ironed out the strategic plan.
But in order to formulate a strategic plan, you need to do your research. Below are steps that will help you lay a sturdy foundation for your tactical plans, and allow you to develop reasonable expectations and goals.
Check Out the Competition In order to determine the likelihood of success and define your marketing strategy, you need to understand the competition. Researching your competition first will also help you through the next step of performing a SWOT analysis. Using email and social media while surveying the content landscape will give you an immense amount of knowledge about your industry. Standard to any business or marketing plan is the SWOT analysis.
The SWOT analysis will help you understand what differentiates you from your competition and how you should position yourself in the market.
It will also help you develop your messaging and your unique selling proposition. Brutal honesty is imperative for a truly insightful SWOT. Use bullets and aim for 4—5 in each section. Limiting your lists will help you to focus on the most critical points and help retain focus.
For example, as we will discuss further down in this piece, content marketing, social media and SEO will all be important parts of your overall inbound marketing plan and would benefit from SWOTs of their own. The days of outbound marketing have come and gone. No longer are we looking at audiences en masse. Instead, inbound marketers are honing in on the segments of those audiences that they want to target.
This is a crucial step in developing an inbound marketing plan. This information will help you to personalize your marketing materials so they are targeted and highly relevant to your audience segments. You may find you already have all the data you need! Each of these stages are major opportunities for you as a marketer to nurture your potential customer by providing valuable content about the product and or problem they are trying to solve.
Identifying your budget will dictate which goals you can tackle first, the manpower you can recruit to help, and the extent to which your marketing plan can go for the month, quarter, or year. Identify Your Goals Goals are the most important part of your plan. If you have completed your research, you should have been able to identify your weaknesses and areas of opportunities. Setting both quantitative and qualitative goals around these findings, as well as developing KPIs, will be essential.
They will help you set a clear path, understand your marketing ROI and redirect your tactics as you move through the year, if you find certain strategies are working better than others. Goals should be obtainable, but not easy. You want to make sure you are shooting for the stars without ending up discouraged and overwhelmed.
Your USP ties in closely with your brand and your content because those are the conduits your USP will be communicated through.
And communication is key. Clearly state your USP and do it often — on your website, in your emails, through your ads, etc. A brand can be one of the strongest assets a company possesses and, if done right, will encourage customer loyalty every business dreams of. But brand consistency is key. Take a look at all the places where your audience comes in contact with your brand and ask yourself what each piece is saying about your brand as a whole.
Optimize Your Website Website design is more than just a pretty homepage. Your website is often the first impression your prospects will get of your company. That means that your website has to be more than pretty — it needs to be clear and functional. If your site is cluttered and hard to navigate, you will automatically lose potential buyers.
Just think about the last time you went to a poorly designed, cluttered website. Did you stay long? What was your immediate impression of that company? All it takes is the click of a button and they are on to the next provider. So be clear in your messaging. There is an entire science and methodology behind website design including where to place buttons on the page, what content works best where, what colors convey certain feelings, and so on.
Also, consider if you should hire an agency to take your website to the next level Vital specializes in WordPress website design and development , and Magento website design and development. Content is the meat that will attract your buyers. Content marketing is about providing useful information to your customer base.
Think of it this way: If you write intelligent and thought-provoking blog content on a weekly basis that in some way solves a problem, answers a question or simply entertains your target audience, you will become a go-to resource for those potential buyers.
They will come back to your site time and time again because you are providing a free service to them, all the while building trust and establishing brand clout in a non-intrusive way.
And when these devoted followers realize they need the product you sell, guess who they are most likely to buy it from? You got it. They are going to go to you, the company they trust. But in order to do this successfully, you need to know what types of content to use and when. Google does too! Creating solid content is important for your SEO strategy. Content Marketing. Define Your Distribution Channels As important as content is, without distribution your content goes to waste.
It is useless. In the world of social media, it pays to have an overall strategy that is tweaked depending on the social channel you are working in. For example, the way you market on Twitter will differ from the way you market on LinkedIn or Facebook. They are different sites with different purposes and your messaging needs to reflect that.
One strategy that does work across them all is using photographs. Posts with pictures get higher clicks and engagement across the board. And because social media is all about getting your content and your messaging seen, timing is important.
Here is what they recommend for timing:. Of course, depending on your industry and audience, these times could vary. The key is to test and re-test in order to see when your buyers are engaging. Look at the competition. See who is doing social successfully in your space and note their patterns.
And remember, your engagement on social media is key. When you interact with your audience you are telling them you heard them, you are enhancing your brand and you are showing authenticity.
Much like your content plan, your social media plan needs a strategy of its own that is then integrated with your overall marketing plan. Email marketing is yet another tactic in your inbound marketing arsenal. Email is used most effectively as a lead nurturing tool, in that it is used to engage with potential customers as they interact with specific content on your website. For example, if a prospect visits your website and downloads an eBook, they will then begin to receive a set of triggered emails related to the eBook topic, encouraging them to further interact with your brand.
Email is also commonly used for announcements, newsletters and promotions. Just as with social media, email frequency and timing matters. While incorporating email into your marketing plan is important, overdoing it can backfire. As we have already established, the content you create is important to your strategy, but it is only useful if it finds its way into the right hands. SEO is what Google and other search engines use to index your pages and allow your content to be found by your prospective customers.
How to Write a Marketing Plan: A Comprehensive Guide [w/ Templates]
Without a proper strategy making sales cannot be triggered nor directed in a way. That is why as you plan selling some product or service, your first action should be to plan a strategy. The task involves many things like setting target customer, target area, determining mode of sales and much more. You make a detailed report assimilating all that to train your sales staff. Templates are to help you in making the report in easy steps. The samples are templates and guides both, as they provide you with the much required structure together with the sample data which you may replace with your own and make a nice report. You can plan a nice sales strategy using this sales plan example.
Overview of all products. Overview of HubSpot's free tools. Marketing automation software. Free and premium plans. Sales CRM software. Customer service software.
Strategies that will attract the specific people or organizations you're trying to reach with a compelling offer that meets their interests/needs. TACTICS/MESSAGES.
Go To Market Strategy Template
A marketing strategy is important for all businesses because it clearly outlines how they will find new customers and promote their products and services to ultimately get more sales. You can use the marketing strategy as a stand-alone tool, as part of a marketing plan , or as part of a business plan—all with slightly different components. Let's focus on creating a marketing strategy for your business plan. The marketing strategy section of your business plan builds upon the market analysis section.
Improve your sales process with an enterprise strategy. Sales strategy is a coordinated method of selling that allows an organization to position their products or services to their target market as a worthy solution. Effective strategies include an empathetic view of prospect needs, thorough sales planning and sales team buy-in. In the world of sales there are many sales methodologies you could prescribe to.
No matter what the size of your business is, you have to keep in mind that it is essential for you to create sales strategies that can work for your advantage. You have to understand that effective sales strategies can enable you to implement your sales plan in the best way possible. If you want to create your own sales strategies from scratch, we recommend you to further study the subject matter and to use references like the samples and templates that are available for download in the discussion below. Sales strategies are activities or efforts that allow your business to improve the condition of its sales. These strategies also enable the promotion of healthy understanding between the sales team of the business and the consumers.